Why are you here? What’s your purpose? I’ve seen many people – myself included when I was a wobbly brand strategy pup – make the mistake of conflating purpose with mission or vision. They’re closely related for sure; one can’t exist without the other. But without core belief, i.e., a purpose, the most protein-packed mission is pointless.
Dostoevsky Was Right
Dostoevsky Was Right
Dostoevsky Was Right
Why are you here? What’s your purpose? I’ve seen many people – myself included when I was a wobbly brand strategy pup – make the mistake of conflating purpose with mission or vision. They’re closely related for sure; one can’t exist without the other. But without core belief, i.e., a purpose, the most protein-packed mission is pointless.